Create Pr Crisis Communication Plan
This prompt is designed to help public relations professionals, corporate communication managers, and business leaders create a structured and effective PR crisis communication plan. In moments of crisis, organizations must respond quickly, consistently, and strategically to protect their reputation and maintain stakeholder trust. This prompt guides AI to produce a comprehensive communication framework tailored to the user’s specific situation, including identifying key stakeholders, defining core messages, outlining communication channels, and establishing response timelines. By using this prompt, professionals can save time while ensuring that their communication is clear, proactive, and aligned with best practices. It helps avoid reactive, disorganized messaging and instead creates a professional roadmap for crisis handling. Whether dealing with product recalls, data breaches, employee misconduct, or public backlash, this tool provides an adaptable template that can be customized to different industries and scenarios. Ultimately, it empowers users to manage crises with confidence, minimize reputational damage, and maintain transparency with the public, employees, investors, and media outlets.
AI Prompt
How to Use
1. Identify the specific crisis scenario and replace the placeholder with your details.
2. Run the prompt to generate a full communication plan.
3. Review the plan and adapt it to your organization’s brand voice, legal constraints, and industry regulations.
4. Customize the core messages to match the severity and sensitivity of the issue.
5. Avoid overly generic crisis descriptions—specifics lead to stronger, more tailored outputs.
6. Use the plan as a draft and refine with input from leadership, legal, and PR teams.
Use Cases
Product recall communication planning
Responding to a corporate scandal
Handling a data breach disclosure
Preparing for negative press coverage
Managing employee misconduct publicity
Addressing backlash from controversial campaigns
Crisis planning for mergers and acquisitions
Preventing reputational damage during litigation
Pro Tips
Always provide as much detail as possible about the crisis when using the prompt.
If the AI produces generic outputs, refine by specifying industry, audience demographics, or communication style.
Cross-check messages with legal and compliance teams before external release.
Use AI-generated content as a starting framework, not a final product.
Ask AI to simulate “public reactions” to test message effectiveness.
Re-run the prompt with different variations (e.g., focusing only on social media strategy) for deeper insights.
Related Prompts
Develop Media Relations Strategy Design Press Release Writing Guide
This prompt is designed for public relations professionals, corporate communication teams, and media strategists who want to create a comprehensive …
“As a senior public relations expert, create a comprehensive guide for \[Company/Brand Name] that includes: …
Develop Media Relations Strategy
This prompt is designed for public relations professionals, corporate communications teams, and marketing strategists who need to build a structured …
Act as a senior public relations strategist and develop a comprehensive media relations strategy for …
More from Public Relations
Develop Media Relations Strategy
This prompt is designed for public relations professionals, corporate communications teams, and marketing strategists who need to build a structured …
Act as a senior public relations strategist and develop a comprehensive media relations strategy for …
Develop Media Relations Strategy Design Press Release Writing Guide
This prompt is designed for public relations professionals, corporate communication teams, and media strategists who want to create a comprehensive …
“As a senior public relations expert, create a comprehensive guide for \[Company/Brand Name] that includes: …