Build Customer Pain Point Discovery Questions
This prompt is designed to help sales professionals, business developers, and marketers craft powerful discovery questions that reveal customer pain points. Understanding customer challenges is the foundation of consultative selling, solution-based conversations, and effective lead nurturing. Many sales teams struggle to move beyond surface-level questions, leading to generic conversations and missed opportunities to uncover deeper issues. This prompt solves that by generating customized, industry-specific, and problem-focused questions that guide prospects to share their real struggles, needs, and motivations. By using this prompt, professionals can build a structured question bank that not only identifies pain points but also creates trust and positions them as problem-solvers rather than product-pushers. It is especially beneficial for teams preparing for discovery calls, account executives entering new markets, or sales trainers creating frameworks for their teams. The result is a tailored set of questions that improve qualification accuracy, shorten sales cycles, and strengthen customer engagement. Ultimately, this prompt equips salespeople to uncover what truly matters to their prospects and align solutions to those needs, driving higher conversion rates and long-term relationships.
AI Prompt
How to Use
1. Replace \[industry/business type] and \[target audience] with your specific context (e.g., SaaS for SMBs, healthcare providers, manufacturing executives).
2. Run the prompt with the AI to generate a tailored list of discovery questions.
3. Review the output and select the most relevant questions for your customer conversations.
4. Customize wording to align with your company’s tone and style.
5. Test questions in real sales calls and refine based on customer reactions.
6. Avoid using yes/no questions; keep the focus on open-ended exploration.
Use Cases
Preparing for a sales discovery call
Creating question banks for sales team training
Designing customer interview frameworks for product research
Building qualification processes for new lead segments
Enhancing account-based marketing strategies
Developing consultative sales scripts
Supporting pre-sales teams in uncovering client needs
Equipping SDRs/BDRs to move beyond surface-level questions
Pro Tips
Always adapt the questions to the buyer’s role (e.g., CEO vs. Operations Manager).
Prioritize empathy—frame questions to show genuine interest in the customer’s struggles.
Use follow-up prompts to generate probing questions based on common answers.
Mix broad questions with specific ones to uncover both high-level goals and tactical pain points.
Re-run the prompt with different industries or roles to build a versatile question library.
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